Campaign for the city 's-Hertogenbosch.
The interesting, (un)usual, surprising and successful citizens are activated
as ambassadors of the city.
We photographed 25 of them in their natural environment (distinctive places).
Each citizen represents his or her domain of the city.
By changing the word ambassador into amBOSCHadeur, the (proud) link with the city becomes immediately clear.
In collaboration with Marloes de Laat, photography by Marije Kuiper