City marketing campaign for 's-Hertogenbosch (’sH).
The interesting, (un)usual, surprising and successful citizens are activated as ambassadors of the city. Because of the ’human scale’, people still know each other in ’s-Hertogenbosch. We photographed 25 of them in their natural environment (distinctive places), each citizen represents his or her domain of the city.
By changing the word ambassador into amBOSCHadeur, the (proud) link with the city becomes immediately clear.