In 2005 I created a new identity for a fictive Medical Center. I found out that medical centers and hospitals make use of unclear and insignificant signage systems and visual identities so I wanted to create a new, clear visual style; functional and aesthetic.
I took the human body as a basis, and unmasked the organisation by making the body transparant. Due to this I created for every department a different logo, the specific part of the body. All departments together show the Medical Center and the human body.
In the graphic design we make use of dots in several colors, to create transparancy (an abstraction of the organs and limbs of the human body). The colors are rational chosen (a clear color for the psychology department, a warm color for internal medical science department).
Business card 'Ortopedics department'
The typography I used, follows the dots. By spacing the monospacefont, the effect of the transparancy is emphasised.
The visual identity als has opportunities as well to be used as signage system and ‘gadgets’ like ‘bags’ or shirts/clothes, for example.
I understand the problem with bags. When someone walks out of the medical center, you get the -collect them all- idea :-)
(in progress) The size of the human figure is an average height (somewhere between 1.75 - 1.80m). When a visitor enters the center, the human figure is leading. Follow the dots, starting in the figure, on the walls to the department destination. The dots of the signage system are esthetic as well. They give color and a pattern on the walls, like art usual does.