Medical Center

For a study assignment in 2005, I created a new identity for a fictive Medical Center. I found out that medical centers and hospitals make use of unclear and insignificant signage systems and visual identities so I wanted to create a new, clear visual style; functional and aesthetic.


I took the human body as a basis, and unmasked the organisation by making the body transparant. Due to this, I created for every department a different logo that marked the specialism. All departments together show the complete Medical Center and the complete human body.

Testje.jpg
 Business cards The typography follows the dots. By spacing the monospacefont, the effect of the transparancy is emphasised.

Business cards
The typography follows the dots. By spacing the monospacefont, the effect of the transparancy is emphasised.

 Department logo series internal medicine, urology, gynecology, orthopedics cardiology, throat-nose surgery, ophthalmology, pulmonary medicine

Department logo series
internal medicine, urology, gynecology, orthopedics
cardiology, throat-nose surgery, ophthalmology, pulmonary medicine

 The visual identity has opportunities as well to be used as signage system and ‘gadgets’ like bags (I understand the problem with this :-) or shirts/clothes, for example.

The visual identity has opportunities as well to be used as signage system and ‘gadgets’ like bags (I understand the problem with this :-) or shirts/clothes, for example.

 Signage system  I used the size of the human figure in an average height (somewhere between 1.75 - 1.80m). When a visitor enters the center, the human figure is leading. Follow the dots on the walls, starting in the figure, to the department destination. The dots of the signage system are esthetic as well.; it gives color and a patterns to the walls, like art usually does.

Signage system
I used the size of the human figure in an average height (somewhere between 1.75 - 1.80m). When a visitor enters the center, the human figure is leading. Follow the dots on the walls, starting in the figure, to the department destination. The dots of the signage system are esthetic as well.; it gives color and a patterns to the walls, like art usually does.

 Publication in Magazine Étapes (French Magazine)

Publication in Magazine Étapes (French Magazine)